Chipotle’s New Menu Strategy: Keto Dieters Welcome

Chipotle is eager to push itself as a healthy food option. Chipotle’s new strategy includes a plan to tweak its menu to accommodate people on trendy diet plans.

The Mexican restaurant is ringing in 2019 by offering “Lifestyle Bowls,” which includes meals that fit a variety of different diets including Paleo, Whole30 and of course, KETO!

Nobody wants to hear about your New Year’s resolutions. And with our new menu shortcuts nobody will have to (because your mouth will be full). Meet our new #keto, #Whole30, #paleo, and #highprotein bowls: https://t.co/v2fA8uVVrV

— Chipotle (@ChipotleTweets) January 2, 2019

These bowls can now be ordered either on the Chipotle website or app for iPhone or Android.

“These first-to-category, diet-driven menu offerings are helping those who have committed to living a healthier lifestyle by making it easy to order delicious bowls that only contain the real ingredients permitted by certain diet regimens,” Chipotle said in a statement.

These Lifestyle Bowls include:

• Whole30 Salad Bowl: Romaine lettuce, carnitas, fajita veggies, tomato salsa and guacamole
• Paleo Salad Bowl: Romaine lettuce, barbacoa, fajita veggies, green salsa and guacamole
• Keto Salad Bowl: Romaine lettuce, carnitas, red salsa, cheese and guacamole
• Double Protein Bowl: White rice, black beans, chicken (full portion), steak (full portion), red salsa, romaine lettuce and sour cream

So let’s take a look at the ingredients in the Keto Salad Bowl and break down the macros. We created the Keto Salad Bowl in the Chipotle Nutrition Calculator on their website:

So we have 10 net carbs, 480 calories, 26 grams of protein. This is a very solid keto option, even better it’s on the menu as keto-friendly. There are no tweaks or modifications needed to the item, you simply order the Keto Salad Bowl as is. It’s mostly a convenience factor as there have always been keto options at Chipotle.

Plans are in order for Keto HQ to get over to Chipotle and try out this new Keto Salad Bowl! Stay tuned for an update.

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